Tuesday 1 April 2014

Manchester City pen training equipment deal

Premier League title chasers Manchester City have formalised a partnership with training equipment company TRX.
The partnership, announced on Monday, will see City’s senior and academy players continue to use TRX equipment as part of their fitness regimes and tailored training programmes.
In addition to supplying the gym at the club’s new academy, which is set to open later this year, TRX will also collaborate with City on a series of strength conditioning publication pieces.
City players will also feature in a TRX promotional video as part of a digital and social marketing campaign.
“Strength and conditioning forms an important part of our training programmes for all our squads,” said Dr Sam Erith, City’s head of sports science.
“Players will work daily on individualised programmes with the goals of making key athletic movements more efficient and the body more resilient to the risk of injury.”
Manchester City are widely considered favourites to claim this year’s Premier League title. They currently sit third in the table, four points behind leaders Liverpool but with two games in hand.